Ready, set, refresh

Ready, set, refresh

Have you heard of the Computer Tabulating Recording Company? How about Blue Ribbon Sports? Perhaps you’re familiar with BackRub? You may be surprised to learn that we’re actually talking about IBM, Nike and Google respectively. All of these companies at one critical point sat up, took stock and decided to refresh their brand. And look what it did for them.

If you want to invigorate your company, awaken your relevance and recalibrate its brand identity and values, the most effective method is a brand refresh. But how do you get started?

What questions should you be asking and answering to get your brand refresh moving in the right direction?

At Hatch, refreshing brands is our bread and butter. We know exactly what it takes to make your company truly flourish. We can make 2019 the year you turned that all-important corner. It comes down to 4 key foundation blocks, more of which you can learn about as part of our Brand Foundations programme, but here’s a taster of the questions you need to start asking:

Have you heard of the Computer Tabulating Recording Company? How about Blue Ribbon Sports? Perhaps you’re familiar with BackRub? You may be surprised to learn that we’re actually talking about IBM, Nike and Google respectively. All of these companies at one critical point sat up, took stock and decided to refresh their brand. And look what it did for them.

If you want to invigorate your company, awaken your relevance and recalibrate its brand identity and values, the most effective method is a brand refresh. But how do you get started?

What questions should you be asking and answering to get your brand refresh moving in the right direction?

At Hatch, refreshing brands is our bread and butter. We know exactly what it takes to make your company truly flourish. We can make 2019 the year you turned that all-important corner. It comes down to 4 key foundation blocks, more of which you can learn about as part of our Brand Foundations programme, but here’s a taster of the questions you need to start asking:

Ask yourself why?

This is your story, the story of why your organisation was created in the first place. The reason you do what you do and the vision that guides and motivates you.

Ask yourself who

Once you’ve established the why behind your organisation, its time to look at who your organisation serves or helps. Who uses your product or service? Which sectors do you work within? What’s your niche?

Hatch, The Grainstore,
Blisworth Hill Farm, Stoke Road,
Blisworth, Northants,
NN7 3DB.
info@thinkhatch.co.uk
+44 (0)1604 879 776

Ask yourself how

Your product or service is the solution your customers have been looking for. It solves their problem or helps them overcome a challenge. But how? And how is this different from your competitors? Knowing your weaknesses is just as important as knowing your strengths. 

Ask yourself about the customer experience

When your customers engage with your brand and/or use your services or product, what lasting impression do you want them to walk away with? Imagine you receive a glowing testimonial that fills you with pride.  What exactly does it say?

What next?

Taking time out from the hustle and bustle of running your organisation to answer these questions will lay down the foundation for a successful brand refresh.

What comes next is generating personas to better understand your target audience, creating a value proposition that sets you apart from the crowd and ultimately nailing your core marketing message.

Hatch can help your organisation every step of the way, ensuring your brand refresh leaves you with a new perspective for the future and a renewed sense of value and purpose for what you do.

Are you ready to get growing? Build your brand refresh on solid ground with our Brand Foundations programme.

Let's make something
great together!

Is there anything we can help you with?
Get in touch for a quick quote.

Let's make something
great together!

Is there anything we can help you with?
Get in touch for a quick quote.