UCB patient pack

A Focused Approach to Women's Healthcare...

Cimzia Select, a pioneering initiative by UCB Pharma, is focused on addressing the healthcare needs of women affected disproportionately by certain inflammatory conditions. Our challenge was to create an empathetic and impactful brand identity for Cimzia Select that resonated deeply with this specific demographic.

Think Hatch's approach involved extensive research to understand the unique experiences and challenges faced by these women. This insight was pivotal in crafting a brand identity that was not just visually appealing but also emotionally resonant, offering support, empathy, and empowerment.

We aimed to position Cimzia Select as more than a medical solution, it was envisioned as a symbol of hope and understanding. The brand identity developed by Think Hatch was designed to be a relatable and trusted resource in the healthcare journey of these women.

Empathetic Branding for Enhanced Patient Care...

Think Hatch's strategy for Cimzia Select included photography, creating patient support materials, an intuitive app, and an explainer video, specifically targeting the program's female demographic. The focus was on understanding and addressing the unique healthcare needs of these women, ensuring that each component of the campaign was relatable and effective.
  • Developed a brand identity focused on women's specific healthcare needs
  • Created patient support materials and an app for targeted care
  • Produced an empathetic explainer video for effective communication
"When I need an agency to take the necessary time to understand the creative communication challenge and get the job done – that’s when I think of HATCH."
Sumi Thaker - Momentum Bioscience

Let's talk...

Your Vision, Our Expertise – Let's Create Something Remarkable

Ready to elevate your digital presence? Think Hatch is just a conversation away. Connect with us to explore how your vision can be transformed into a reality. Whether it's a question, a project, or just a curious inquiry, we're here to listen and guide you towards success. Let's start this journey together.

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Kettering Venture Park
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+44 (0) 01604 266 577

Your journey starts here...

Ready for a conversation that could spark a transformation? Let’s have an informal chat about your brand’s future. Our goal is to understand your ambitions and craft a path to achieve them. Together, we'll explore how Think Hatch's expertise can align with your goals and drive real impact. Reach out, and let's begin this journey.