4 brand agency
clichés that need
to die in 2019
Branding and marketing today is a different discipline to one many of today’s Chief Marketing Officers and brand agency owners learned at the start of their careers.
Gone are the days when you could guarantee your brand’s success by the number of people you could afford to reach. Brand managers now face relentless disruption with categories, touchpoints and customer expectations expanding by the day. As we outlined in our Meaningful Healthcare Marketing Supertrends for 2019, the world is changing fast and spotting trends is essential for survival.
However, too many agencies are using the methodology they’ve always used, based on assumptions that no longer hold true.
Here are the top four brand agency clichés that we believe need to die in 2019, along with how to think differently about branding as the new year unfolds...
Branding and marketing today is a different discipline to one many of today’s Chief Marketing Officers and brand agency owners learned at the start of their careers.
Gone are the days when you could guarantee your brand’s success by the number of people you could afford to reach. Brand managers now face relentless disruption with categories, touchpoints and customer expectations expanding by the day. As we outlined in our Meaningful Healthcare Marketing Supertrends for 2019, the world is changing fast and spotting trends is essential for survival.
However, too many agencies are using the methodology they’ve always used, based on assumptions that no longer hold true.
Here are the top four brand agency clichés that we believe need to die in 2019, along with how to think differently about branding as the new year unfolds...
So many branding and marketing agency websites promise to bring an idea, a vision or dream to life. But even the most promising idea can fail because it was made on a faulty assumption.
What if the client’s vision turns out to be wrong? You can invest considerable time and money in products and campaigns that customers simply don’t resonate with.
"It’s important to always question what matters to your customer and how what you’re doing can enhance that -whether it’s providing a sense of community, a deeper sense of personal wellbeing or technology that helps people live life to the full."
Ricky Conaghan - Creative Director - HATCH
As we explore in our recent Meaningful Healthcare Marketing Supertrends for 2019 report, this is the foundation for meaningful and effective marketing.
Obviously developing a brand that stands out (especially in a competitive industry) is all about differentiation.
But it’s amazing how many brand agency websites look and sound exactly alike! We love the parody website Blandly, for this very reason.
If they were truly passionate about what they do? It would show.
Creativity in branding has never been more important. Take Slack, for instance. Slack is the messaging app that’s valued at an incredible £3.8 billion pounds and growing by the day.
