Healing the hurt
KidsAid are a Northampton based charity providing therapeutic support for children and young people who have suffered any form of trauma. We approached KidsAid as part of our HatchBank initiative to help local charities with their design and marketing needs.
Healing the hurt
KidsAid are a Northampton based charity providing therapeutic support for children and young people who have suffered any form of trauma. We approached KidsAid as part of our HatchBank initiative to help local charities with their design and marketing needs.
Inspiring and educating
We wanted the brand identity to showcase the inspiring work of KidsAid. The bright colours and rainbow motif combine to create a positive feeling. The letters in "KIDS" are interlinked to suggest a sense of togetherness and the rainbow motif gives it a sense of movement and action.

Getting noticed, getting results
The website reflects the strong colours of the brand using a bold colour gradient effect on the photography. The website is a place to discover and learn more about the work of KidsAid whilst making it easy for people to donate if they wish. As well as the website we have created some promotional materials to help them advertise their services.
