Your business deserves a
designer website

Your business deserves a designer website

Not many businesses in this day and age can survive, let alone thrive, without a website. The URL is typically one of the first things anyone considers when setting up a business. And unless you’re a bricks and mortar business, a business launch often means a new website going live. It’s unsurprising, therefore, that there’s a huge number of websites on the internet — over 1.7 billion in fact.

With such a focus on websites, consumers expect a high-quality online experience and the majority are heavily influenced by it when making purchasing decisions. For a business, the challenge is to meet those expectations, while also creating something that stands out from the competition. The challenge is creating a designer website that showcases your business in the best possible light.

In this guide, we’ll look at the fundamentals of what makes a great website, what the key trends are in 2020 that will help you rise above your competitors, and what special considerations businesses in the healthcare and pharmaceuticals industries should take.

Not many businesses in this day and age can survive, let alone thrive, without a website. The URL is typically one of the first things anyone considers when setting up a business. And unless you’re a bricks and mortar business, a business launch often means a new website going live. It’s unsurprising, therefore, that there’s a huge number of websites on the internet — over 1.7 billion in fact.

With such a focus on websites, consumers expect a high-quality online experience and the majority are heavily influenced by it when making purchasing decisions. For a business, the challenge is to meet those expectations, while also creating something that stands out from the competition. The challenge is creating a designer website that showcases your business in the best possible light.

In this guide, we’ll look at the fundamentals of what makes a great website, what the key trends are in 2020 that will help you rise above your competitors, and what special considerations businesses in the healthcare and pharmaceuticals industries should take.

Hatch, The Grainstore,
Blisworth Hill Farm, Stoke Road,
Blisworth, Northants,
NN7 3DB.
info@thinkhatch.co.uk
+44 (0)1604 879 776

Ask yourself why?

This is your story, the story of why your organisation was created in the first place. The reason you do what you do and the vision that guides and motivates you.

Ask yourself who

Once you’ve established the why behind your organisation, its time to look at who your organisation serves or helps. Who uses your product or service? Which sectors do you work within? What’s your niche?

Ask yourself how

Your product or service is the solution your customers have been looking for. It solves their problem or helps them overcome a challenge. But how? And how is this different from your competitors? Knowing your weaknesses is just as important as knowing your strengths. 

Ask yourself about the customer experience

When your customers engage with your brand and/or use your services or product, what lasting impression do you want them to walk away with? Imagine you receive a glowing testimonial that fills you with pride.  What exactly does it say?

What next?

Taking time out from the hustle and bustle of running your organisation to answer these questions will lay down the foundation for a successful brand refresh.

What comes next is generating personas to better understand your target audience, creating a value proposition that sets you apart from the crowd and ultimately nailing your core marketing message.

Hatch can help your organisation every step of the way, ensuring your brand refresh leaves you with a new perspective for the future and a renewed sense of value and purpose for what you do.

Are you ready to get growing? Build your brand refresh on solid ground with our Brand Foundations programme.

Let's make something
great together!

Is there anything we can help you with?
Get in touch for a quick quote.

Let's make something
great together!

Is there anything we can help you with?
Get in touch for a quick quote.