SPOTLIGHT ON…

PERSONAS

What is a persona?

Personas are fictional characters, which you create based upon research in order to represent your target audience. At Hatch we help you create your personas as part of our brand foundation programme, so we can be sure everything we do is tailored to reach your audience.

“Three to four buyer personas usually account for over 90% of a company’s sales.”

Mark Schaefer

Asset 1@2x

Persona One

James, 48 is an accountant but has always dreamed of being a teacher. Recently divorced James has two children who live at home with their Mother. James earns a good salary but most of his disposable income is taken up by providing for his family. James hopes that he can retrain as a teacher and dreams of travelling the world with his children in the summer holidays.

Asset 4@2x

Persona Two

Rita, 33 is a high flying CEO of a fashion company. She is single but would love to have a family. Rita is cash rich but time poor. She likes designer clothes which she mainly orders online. Rita loves instagram where she follows fashionistas to get tips and ideas on all the latest fashions. She dreams of selling her business and retiring early.

Asset 5@2x

Persona Three

Rick, 39 is a laid back environmentalist. He works for a music store and busks at the weekend. He hates smart phones and still uses his Nokia flip phone when he has to. Most of his disposable income is spent on going to gigs and buying guitars. Rick only uses social media to fight the right wing trolls.

Asset 7@2x

Persona Four

Laurence, 26 is a recently graduated junior doctor. He would like to become a GP after he has finished his training. Due to working long hours most of his spare time is spent online, either watching Netflix or playing Xbox live. He lives off a diet of starbucks coffee and take away food.

Creating your personas

  • Collect as much knowledge about the users as possible.
  • Decide how many personas you will create.
  • Describe the personas, include details about the user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behaviour. Add a few fictional personal details to make the persona a realistic character and give each of your personas a name.

Why use personas?

Personas make it easier to create a good cutomer experience for your target group. They enable you to target the people most likely to engage with your product or service and give you insights about how to best reach them.

Need help with creating your personas? At Hatch creating personas forms part of our brand foundation programme.

Group 342

SPOTLIGHT ON…

PERSONAS

What is a persona?

Personas are fictional characters, which you create based upon research in order to represent your target audience. At Hatch we help you create your personas as part of our brand foundation programme, so we can be sure everything we do is tailored to reach your audience.

“Three to four buyer personas usually account for over 90% of a company’s sales.”

Mark Schaefer

Asset 1@2x

Persona One

James, 48 is an accountant but has always dreamed of being a teacher. Recently divorced James has two children who live at home with their Mother. James earns a good salary but most of his disposable income is taken up by providing for his family. James hopes that he can retrain as a teacher and dreams of travelling the world with his children in the summer holidays.

Asset 4@2x

Persona Two

Rita, 33 is a high flying CEO of a fashion company. She is single but would love to have a family. Rita is cash rich but time poor. Rita likes designer clothes which she mainly orders online. She loves instagram where she follows fashionistas to get tips and ideas on all the latest fashions. She dreams of selling her business and retiring early.

Asset 5@2x

Persona Three

Rick, 39 is a laid back environmentalist. He works for a music store and busks at the weekend. He hates smart phones and still uses his Nokia flip phone when he has to. Most of his disposable income is spent on going to gigs and buying guitars. Rick only uses social media to fight the right wing trolls.

Asset 7@2x

Persona Four

Laurence, 26 is a recently graduated junior doctor. Laurence would like to become a GP after he has finished his training. Due to working long hours most of his spare time is spent online, either watching Netflix or playing Xbox live. He lives off a diet of starbucks coffee and take away food.

Creating your personas

  • Collect as much knowledge about the users as possible.
  • Decide how many personas you will create.
  • Describe the personas, include details about the user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behaviour. Add a few fictional personal details to make the persona a realistic character and give each of your personas a name.

Why use personas?

Personas make it easier to create a good cutomer experience for your target group. They enable you to target the people most likely to engage with your product or service and give you insights about how to best reach them.

Need help with creating your personas? At Hatch creating personas forms part of our brand foundation programme.

Group 342