brand-foundations-new

The Brand Foundation programme will help to make your brand messaging and visual identity resonate directly with your target audience. 

Start by asking yourself a few questions...

brand-foundations-new

The Brand Foundation programme will help to make your brand messaging and visual identity resonate directly with your target audience. 

Start by asking yourself a few questions...

01 - Why?

Why was your product or service created?

  • Why do you do what you do?
  • Why was your business created?
  • What gets you out of bed every morning?

OUTCOME

You will be able to clearly define, articulate and communicate your company’s ‘WHY’.

02 - WHO?

Who exactly is your product or service for?Who might you be engaging with?

  • Which sectors do you work within? Why them?
  • Why was your business created?
  • Which types of job roles within those businesses do you typically engage with?

OUTCOME

You will be able to clearly define, articulate and communicate WHO your product or service is for.

03 - HOW?

How does your product or service help?

  • How do you help solve the problems and challenges of your customers?
  • How does your product or service help the organisations you are targeting?

OUTCOME

You will be able to clearly define, articulate and communicate HOW your product or services solves problems and challenges.

04 - EXPERIENCE

How people will feel, what will they remember and how will they promote your brand.

  • What do you want people to remember about doing business with your organisation?
  • How do you want them to feel?
  • What do you want them to say?
  • What does the customer journey look like?

OUTCOME

You will know the experience you want your brand to create, how they feel and what they remember.

05 - PERSONAS

Creating personas will help you to understand your users’ needs, experiences, behaviours and goals.

  • Who you are trying to attract?
  • Where they hang out online?
  • What challenges and problems they wish to solve?
  • What do they need help with?
  • What you need to say to engage them?
  • What sort of content that they turn to most?

OUTCOME

You will have a set of personas that you can use to create targeted marketing campaigns.

06 - Value proposition

We work with you to create a value proposition that will clearly set you apart from the competition and help you stand out from the crowd.

OUTCOME

A clear, concise and compelling value proposition, that addresses your personas pain points with relevant, qualified value and unique differentiation.

07 - Messaging

We work with you to create a value proposition that will clearly set you apart from the competition and help you stand out from the crowd.

OUTCOME

A core marketing message that forms the basis of all content and communications.

FINAL OUTCOME

We now have a detailed document that describes and articulates why your product or service exists, the story so far, whom the brand serves, how it helps to solve the problems and challenges the personas are facing.

The value proposition and marketing message can be deployed across multiple touch-points like a website, an app, explainer video, promotional materials, and marketing channels.

Hatch, The Grainstore,
Blisworth Hill Farm, Stoke Road,
Blisworth, Northants,
NN7 3DB.
info@thinkhatch.co.uk
+44 (0)1604 879 776